Campañas de Google Ads

Desde el equipo de marketing de Denocheydia os escribimos respecto a una novedad publicada esta semana desde el equipo de Google que afectará desde octubre de 2021 a las facturas de las campañas de Google Ads.

ANUNCIO DEL EQUIPO DE GOOGLE

“El 1 de octubre del 2021, empezaremos a aplicar un recargo en las facturas o los extractos por los anuncios comprados a través de Google Ads y por los emplazamientos de YouTube adquiridos mediante reserva que se sirvan en las siguientes jurisdicciones: Anuncios publicados en España: se añade un 2 % a tu factura o extracto por los costes operativos regulatorios que se aplican en el país.”

El futuro de las campañas de Google Ads

Teniendo en cuenta este anuncio de Google, las facturas de las campañas de Google Ads se verán afectadas el próximo otoño, pero desde Denocheydia trabajaremos en tus campañas de Google Ads para optimizarlas al máximo para rentabilizar la inversión realizada y que genere los beneficios esperados.

Para cualquier duda o consulta sobre estas novedades en Denocheydia estamos siempre a vuestra disposición ,¿HABLAMOS?

Jael

2023-06-18

Muy buen proveedor de servicios digitales. Con un trato excelente tanto de Ismael como de Lorea , da gusto trabajar con gente así.

Juan Ramón Cuesta Díaz

2022-09-27

Para mi son los mejores. Acertaron con mi empresa a la primera. Da gusto trabajar con profesionales tan buenos.

Fernando Alvarez Díaz de Cerio

2022-02-27

Agencia de Marketing Digital muy profesional. La relaciòn con los clientes es excelente. Muy buenos resultados corto, medio y largo plazo. Conócela

Susanna Rodriguez

2021-11-10

Profesionales y buena atención.

Cookie	Duración	Descripción
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
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SERVERID	10 minutes	This cookie is used to assign the user to a specific server, thus to provide a improved and faster server time. It remembers which server had delivered the last page on to the browser. It also helps in load balancing.
sessionId	session	This cookie is used by the website to store the user's session ID.

Cookie	Duración	Descripción
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3pi	3 months	No description available.
A3	1 year	No description
arcki2	15 days	No description
arcki2_TT	7 days	No description
block_reset	1 month	No description
C	1 month	No description
cache0	1 year	No description available.
callback	5 minutes	No description available.
car	5 minutes	No description available.
cct	1 year	No description available.
cf	5 minutes	No description available.
choco_cookie	1 year	No description
cip	5 minutes	No description available.
CM	1 day	No description available.
cm_uid	1 year	No description available.
CM14	14 days	No description
cnac	5 minutes	No description available.
cookie	1 year	No description
cookie_ver	1 year	No description available.
ct_did	1 year	No description available.
ct_idt	1 year	No description available.
ct_uid	1 year	No description
DID	1 year	No description
gdpr	5 minutes	No description available.
id5	5 minutes	No description available.
IDT	1 year	No description
KRTBCOOKIE_391	1 month	No description available.
KRTBCOOKIE_466	3 months	No description available.
matchadform	1 month	No description
mg_sync	1 month	No description available.
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uid-bp-617	2 months	No description
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Cookie	Duración	Descripción
_cc_aud	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_cc	session	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
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_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_kuid_	5 months 27 days	The cookie is set by Krux Digital under the domain krxd.net. The cookie stores a unique ID to identify a returning user for the purpose of targeted advertising.
_rxuuid	1 year	The main purpose of this cookie is targeting, advertesing and effective marketing. This cookie is used to set a unique ID to the visitors, which allow third party advertisers to target the visitors with relevant advertisement up to 1 year.
ab	1 year	This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
AFFICHE_W	1 year 1 month 1 day	The domain of this cookie is owned by Weborama Software. This cookie is used for targeting and advertising purposes. It helps in tracking the visitor and serving them with relevant ads.
am-uid	2 years	This cookie is set by Admixer. The cookie is used to collect visitor behaviour from mutiple websites for serving them with relevant ads based on their preference.
anj	3 months	No description available.
APIDTS	1 day	This cookie is set by the provider Yahoo.com. This coookie is used to collect data on visitor preference and behaviour on website inorder to serve them with relevant content and advertisement.
B	1 year	This Cookie is used by Yahoo to provide ads, contents or analytics.
bdswch	1 month	The domain of the cookie is owned by the Outbrain. The cookie is used to serve the visitor with relevant content and advertisement.
bkdc	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
bkpa	5 months 27 days	No description available.
bku	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
CMID	1 year	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
CMPRO	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMPS	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMRUM3	1 year	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMST	1 day	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
cookieJartestCookie	17 hours	This cookie is set by the provider Outbrain. This cookie is used by the website operator inorder to know the efficiency of the marketing by determining how the user accessed the website.
dpm	5 months 27 days	The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.
EE	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
i	1 year	The purpose of the cookie is not known yet.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
IDSYNC	1 year	This cookie is used for advertising purposes.
lidid	2 years	This cookie is used to collect data on user behaviour and interaction to make advertisement on the website more relevant.
ljt_reader	1 year	This is a Lijit Advertising Platform cookie. The cookie is used for recognizing the browser or device when users return to their site or one of their partner's site.
mako_uid	1 year	This cookie is set under the domain ps.eyeota.net. The cookies is used to collect data about the users' visit to the website such as the pages visited. The data is used to create a users' profile in terms of their interest and demographic. This data is used for targeted advertising and marketing.
muidn	16 years 5 months 5 days 21 hours 16 minutes	This cookie is used to set an unique ID for the visitor. This helps third party advertisers to serve the visitor with relevant advertisement.
PUBMDCID	3 months	This cookie is set by pubmatic.com. The cookie stores an ID that is used to display ads on the users' browser.
stx_user_id	1 year	The domain of this cookie is owned by the Sharethrough. This cookie is used for advertising services.
t_gid	1 year	The cookie is set by taboola.com. The cookie assigns a unique user ID to users and use this ID for serving relevant advertisement and content.
TapAd_3WAY_SYNCS	2 months	This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.
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TDCPM	1 year	The cookie is set by CloudFlare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
TDID	1 year	The cookie is set by CloudFlare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
tluid	3 months	This cookie is set by the provider AdRoll.This cookie is used to identify the visitor and to serve them with relevant ads by collecting user behaviour from multiple websites.
tu	1 year	The domain of this cookie is owned by Adscale. This cookie is used target ads by registering the user movements across the website.
tuuid	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
tuuid_lu	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
ud	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
uid	2 months	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
uids	2 months	This cookie is set by Prebid Server. The cookies contains information that allows Prebid servers to distinguish between browsers and mobile devices. This information is then used to select advertisements delivered by the platform and measure the performance of the advretisement and attribute their payments.
um	3 months	Set by addthis.com.(Purpose not known)
umeh	3 months	The main purpose of this cookie is marketing. It is used to keep track of the users on multiple website inorder to show relevant advertisement based on the user behaviour.
uuid	1 year 27 days	To optimize ad relevance by collecting visitor data from multiple websites such as what pages have been loaded.

Cookie	Duración	Descripción
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_PJBQVR1XCP	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_156115130_1	1 minute	Google uses this cookie to distinguish users.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjAbsoluteSessionInProgress	30 minutes	No description available.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
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APID	1 year	This cookie is used to store information of how a user behaves on multiple websites. This information is them used to customize the relevant ads to be displayed to the users.
CONSENT	16 years 4 months 18 days 18 hours 2 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
demdex	5 months 27 days	This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.
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uu	1 year	This cookie is used to identify the users movements across the website and to sell targeted ads.

Cookie	Duración	Descripción
__cf_bm	30 minutes	This cookie is set by CloudFlare. The cookie is used to support Cloudflare Bot Management.
PugT	1 month	This cookie is set by pubmatic.com. The purpose of the cookie is to check when the cookies were last updated on the browser in order to limit the number of calls to the server-side cookie store.

Denocheydia

Novedades en las campañas de Google Ads

Campañas de Google Ads

ANUNCIO DEL EQUIPO DE GOOGLE

El futuro de las campañas de Google Ads

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